Mastering App Store Pricing: Announcing PriceLocus v1.2

One of the most powerful levers for growth in the App Store is often the one developers ignore the most: Price Localization.A "flat" pricing strategy—setting a price in USD and letting Apple automatically convert it—is a missed opportunity. $9.99 might be a standard lunch in San Francisco, but in many parts of the world, it’s a luxury. To truly grow globally, you need to price according to local Purchasing Power Parity (PPP).